Spider-Man: Brand New Day closes in on the all-time domestic box office record

Sony's Spider-Man: Brand New Day topped the domestic box office for a sixth consecutive weekend over the Labor Day holiday, extending the longest run atop the charts of any film since Avatar: The Way of Water held the No. 1 spot for seven straight weekends in 2022.

The film earned $18 million over the traditional three-day frame and an estimated $23.3 million through Monday's holiday, according to weekend box office figures reported by Variety. That pushed its North American total to roughly $923 million, putting it within striking distance of the $936 million domestic record set by 2015's Star Wars: The Force Awakens — a mark that has stood, unadjusted for inflation, for more than a decade.

Directed by Destin Daniel Cretton and starring Tom Holland opposite Zendaya, the film is the fourth to feature Holland in the title role, following 2017's Spider-Man: Homecoming, 2019's Spider-Man: Far From Home and 2021's Spider-Man: No Way Home. According to Deadline's box office tracking, it became only the second movie in history to cross $900 million domestically, and the fastest to do so — reaching the milestone in 36 days, compared with 50 days for The Force Awakens. It had already set the record for the biggest domestic opening weekend ever, debuting to $360 million, according to The Hollywood Reporter, and became the fastest film to reach $800 million domestically in just 19 days of release.

Globally, the film has generated more than $2.4 billion, ranking as the third-highest-grossing release of all time behind Avatar ($2.9 billion) and Avengers: Endgame ($2.7 billion), and making it Sony Pictures' biggest title ever, ahead of 2021's Spider-Man: No Way Home. Detailed running totals are tracked publicly by industry trackers including Box Office Mojo and The Numbers.

The film, which premiered at the Dolby Theatre in Hollywood on July 27 ahead of its July 31 wide release, follows a Peter Parker operating largely alone as Spider-Man under mounting pressure that triggers a dangerous transformation and the emergence of a new adversary. Zendaya returns as Michelle "MJ" Jones-Watson and Jacob Batalon as Ned Leeds, both former allies now estranged from Parker, while the cast also includes Sadie Sink, Jon Bernthal and Mark Ruffalo in supporting roles. Produced on a reported $225 million budget, it has drawn largely positive reviews, with critics singling out Holland's performance and a more mature, character-driven tone than earlier entries in Sony and Marvel's shared Spider-Man franchise.

Filmed largely in Glasgow and elsewhere in England between August and December 2025, with a screenplay by Chris McKenna and Erik Sommers, the roughly two-and-a-half-hour film has also buoyed what industry trade outlets have described as a strong summer for theatrical exhibition overall, with its holdover strength over Labor Day weekend helping offset a historically slower September slate. Whether it ultimately overtakes The Force Awakens will likely be determined within the next one to two weekends, as the film's per-theater grosses continue to decline from their summer peak but remain unusually resilient for a title six weeks into release.